What if the opposite were true?
I invite you to rethink the way you approach food, creativity, and life.
Kaz Matsune teaches leaders to Think Opposite: the art of systematic analysis that challenges conventional wisdom—not to be different, but to be better.
As the founder of Breakthrough Sushi, America's first and only sustainable sushi class and catering company, Kaz has spent 13 years proving that the "impossible" path is often the smartest one. Since 2012, he's taught 20,000+ participants at companies like Google, Open AI, and Figma that questioning assumptions leads to breakthrough results—in business, leadership, and life.
His unconventional approach to business includes: building a sushi class company without a kitchen, choosing sustainable seafood when others said impossible, and teaching craftsmanship to drive innovation. These aren't just sushi stories—they're frameworks for strategic thinking that work in any industry.
An Amazon bestselling author of four books, Kaz has been featured in The Huffington Post, Slate, and Apple News, appeared on Food Network's Cutthroat Kitchen, and starred in campaigns for Adobe, Eventbrite, and Grammarly (30 million views on YouTube). He's delivered keynotes at Adobe, Autodesk, and UC Berkeley, and previously served on the board of the San Francisco Professional Food Society.
Whether teaching corporate teams to make sushi or business leaders to think opposite, Kaz transforms the way people approach problems—one strategic insight at a time.
